To optimize your Google Shopping product titles, you need to understand the role of keywords. The attributes of the title act as proxies for keywords, so putting the most important words first in the product title is crucial. Additionally, it is essential to know how your customers search for your products and to conduct keyword research.
There have been several case studies that demonstrate the impact of optimized product titles on Google Shopping performance. For example, in a study by Search Engine Land, the more keyword-rich product titles saw a CTR increase of 18%, while the CTR increase on the exact query match was 88%.
To optimize product titles for a Google Shopping feed, follow these best practices:
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Keep the title concise and informative: Make sure the title accurately describes the product and is no longer than 70 characters.
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Use descriptive keywords: Include relevant keywords in the title to help the product appear in relevant search results.
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Include brand and product type: Mention the brand name and product type to help establish credibility and provide context for the product. Put Brand first if it's well known, if not, place it at the end.
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Be specific: Use specific product attributes, such as color or size, in the title to make it easier for customers to find the product they are looking for.
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Avoid duplicates and irrelevant information: Avoid using irrelevant information or duplicate information in the title.
- Order words based on relevancy or popularity. Google will prioritize the words based on their placement.
- Brand + Size (length, width, height) + Product Type + Color
- Material + Product Type + Color + Brand
- Style + Color + Product Type + Brand
- Product Type + Size + Color + Feature + Brand